Category Archives: News Launches New Awareness Campaign: Be a part of the solution. Share your story at

Since our launch in Spring of 2009, has worked to raise awareness about the growing epidemic of texting while driving. We participated in the Distracted Driving Summit in Washington, DC in September and heard the issue debated among top technology leaders, statisticians, state and federal legislators and safety organizations. The most compelling and effective messages against texting while driving can be found in the stories of families and individuals touched by tragedy.

In support of National Youth Traffic Safety Month organized by National Organizations for Youth Safety (NOYS), Pica Design, LLC (Founding Sponsor of is donating marketing & design expertise to create a new awareness campaign highlighting personal stories. The campaign also coincides with the first National “No Phone Zone Day“, Friday, April 30th launched by Oprah Winfrey and Harpo Studios. This new campaign is an opportunity for those touched by a texting and driving incident or tragedy to share their story and raise awareness of the dangers of texting while driving.

Amanda Umscheid’s 19-year-old sister was killed one year ago while texting. It was Amanda who was texting with her sister when the accident occurred; her guilt and sadness are constant reminders of that day. She is now sharing her story with high school and college students in her community to educate them about the dangers of texting while driving. Join Amanda and Be a part of the solution.

How to get involved:

Share your story and help raise awareness of the dangers of texting while driving.

• Your story may be selected for the ‘Be a part of the solution awareness campaign. All campaign posters will be made available free for download and distribution at

• Selected stories will be given a dedicated page under the Share Your Story section at

Be a part of the solution. Share your story today at


Alarmed at news stories about texting-related car collisions, the staff at Pica Design, LLC—a full-service graphic design and marketing agency in Maine–decided to use our collective skills in design, marketing, advertising and communications campaigning to change behavior: to make people think twice before texting while driving; texting while walking across the street; texting and multitasking, period. The mission of is to raise awareness of the dangers of texting while driving and to prevent harmful injury or death caused by the act of texting recklessly. Free resources developed for have been referenced and distributed across the United States and Canada. It is our goal to continue providing free awareness resources to the public. If you’re interested in co-sponsoring this campaign or other initiatives, please contact us at

Michigan Office of Highway Safety Planning to use Awareness Posters

On Monday, we learned that the Michigan Office of Highway Safety Planning will be using the free posters for use throughout their state to promote the dangers of texting while driving. We are delighted to be reaching new audiences and encourage other states to utilize the free awareness materials. TxtResponsibly Michigan! to attend the Distracted Driving Summit in Washington, DC. has received and accepted an invitation to attend the Distracted Driving Summit in Washington, DC. on behalf of the U.S. Transportation Secretary Ray LaHood. The Distracted Driving Summit will be convened by the Department of Transportation on September 30 – October 1, 2009 and will provide an opportunity for expert speakers from around the nation to lead interactive sessions on key topics including the extent and impact of the distracted driving problem, current research, regulations, technology implications, and best practices in enforcement and public outreach. More on Press Release.

AAA Northern New England to distribute PSA Posters

After receiving a Letter for Support, the Director of Public Affairs from AAA Northern New England contacted to extend an invitation to have a representative attend the Maine Transportation Safety Coalition’s (MTSC) monthly meetings to highlight’s mission and awareness campaign.

In addition, the AAA has organized a workshop today for driver education instructor enhancement with roughly 70 instructors attending. Each of which will receive a copy of the PSA posters with their information packets. The workshop is organized by AAA and funded by the State of Maine to provide continuing education for driver educators.