Category Archives: Public Service Announcements

AT&T Don’t Text While Driving Documentary Launches New Awareness Campaign: Be a part of the solution. Share your story at

Since our launch in Spring of 2009, has worked to raise awareness about the growing epidemic of texting while driving. We participated in the Distracted Driving Summit in Washington, DC in September and heard the issue debated among top technology leaders, statisticians, state and federal legislators and safety organizations. The most compelling and effective messages against texting while driving can be found in the stories of families and individuals touched by tragedy.

In support of National Youth Traffic Safety Month organized by National Organizations for Youth Safety (NOYS), Pica Design, LLC (Founding Sponsor of is donating marketing & design expertise to create a new awareness campaign highlighting personal stories. The campaign also coincides with the first National “No Phone Zone Day“, Friday, April 30th launched by Oprah Winfrey and Harpo Studios. This new campaign is an opportunity for those touched by a texting and driving incident or tragedy to share their story and raise awareness of the dangers of texting while driving.

Amanda Umscheid’s 19-year-old sister was killed one year ago while texting. It was Amanda who was texting with her sister when the accident occurred; her guilt and sadness are constant reminders of that day. She is now sharing her story with high school and college students in her community to educate them about the dangers of texting while driving. Join Amanda and Be a part of the solution.

How to get involved:

Share your story and help raise awareness of the dangers of texting while driving.

• Your story may be selected for the ‘Be a part of the solution awareness campaign. All campaign posters will be made available free for download and distribution at

• Selected stories will be given a dedicated page under the Share Your Story section at

Be a part of the solution. Share your story today at


Alarmed at news stories about texting-related car collisions, the staff at Pica Design, LLC—a full-service graphic design and marketing agency in Maine–decided to use our collective skills in design, marketing, advertising and communications campaigning to change behavior: to make people think twice before texting while driving; texting while walking across the street; texting and multitasking, period. The mission of is to raise awareness of the dangers of texting while driving and to prevent harmful injury or death caused by the act of texting recklessly. Free resources developed for have been referenced and distributed across the United States and Canada. It is our goal to continue providing free awareness resources to the public. If you’re interested in co-sponsoring this campaign or other initiatives, please contact us at

U.S. Transportation Secretary LaHood, Congressional Leaders and Jordin Sparks Join Allstate in Urging Americans to Stop Texting and Driving

WASHINGTON, April 27 /PRNewswire-FirstCall/ — Today, U.S. Secretary of Transportation Ray LaHood joined singing sensation Jordin Sparks, Congressional leaders and Allstate senior executives to urge Americans to take a pledge not to text and drive.

“Distracted driving has become a deadly epidemic, and we need to work together to stop thousands of unnecessary injuries and deaths every year,” said Secretary LaHood. “I applaud the efforts of Allstate to encourage Americans to take personal responsibility and help put an end to this dangerous behavior.”

Shreya R. Dixit Memorial Foundation

Shreya Rekha Dixit, of Eden Prairie, MN, turned 19 on September 16, 2007. She joined University of Wisconsin, Madison as a sophomore in the fall to pursue a degree in International Business. Shreya completed the freshman year at Bryant University in Rhode Island where she was named to the Dean’s List for academic excellence. Her life was cut short when she was fatally injured in an accident on November 1, riding a car to spend the weekend with her family in Minnesota.

Oprah’s No Texting Campaign

On today’s The Oprah Winfrey Show (January 15, 2010) The show covered the topic of distracted driving. “It is my prayer that this show, this day will be a seminal day in your life,” Oprah says. “Let it be the end, the end of you using a cell phone or sending a text message when you are behind the wheel of a moving vehicle. And until we as a nation decide we’re going to change that, those numbers are only going to go up.”

Millions of people text, talk or e-mail on their cell phones while driving—a recent survey finds that 71 percent of people between the ages of 18 and 49 admit they text or talk on the phone while they drive.

If you think you can call, text and drive at the same time, you cannot. That message you can’t wait to send could kill. Distracted driving is an epidemic that is sweeping through our country, claiming lives and destroying families.

Read the Full Article

Texting And Driving Don’t Mix

News Center, along with AAA, recently put three young people to the multi-tasking test.  Each was asked to drive through an obstacle course while texting. It was a controlled environment with an expert adult driver in the car with them.

Each of the three hit some of the cones and one of the drivers actually ran over a cone and dragged it beneath the car.

“It teaches them that texting and driving don’t mix. They should be separate. And it is actually very difficult to do both well,” says Van Tassel.

Read the Full Article

Michigan Office of Highway Safety Planning to use Awareness Posters

On Monday, we learned that the Michigan Office of Highway Safety Planning will be using the free posters for use throughout their state to promote the dangers of texting while driving. We are delighted to be reaching new audiences and encourage other states to utilize the free awareness materials. TxtResponsibly Michigan! to attend the Distracted Driving Summit in Washington, DC. has received and accepted an invitation to attend the Distracted Driving Summit in Washington, DC. on behalf of the U.S. Transportation Secretary Ray LaHood. The Distracted Driving Summit will be convened by the Department of Transportation on September 30 – October 1, 2009 and will provide an opportunity for expert speakers from around the nation to lead interactive sessions on key topics including the extent and impact of the distracted driving problem, current research, regulations, technology implications, and best practices in enforcement and public outreach. More on Press Release.

AAA Northern New England to distribute PSA Posters

After receiving a Letter for Support, the Director of Public Affairs from AAA Northern New England contacted to extend an invitation to have a representative attend the Maine Transportation Safety Coalition’s (MTSC) monthly meetings to highlight’s mission and awareness campaign.

In addition, the AAA has organized a workshop today for driver education instructor enhancement with roughly 70 instructors attending. Each of which will receive a copy of the PSA posters with their information packets. The workshop is organized by AAA and funded by the State of Maine to provide continuing education for driver educators.

UK Don’t Text and Drive PSA

We hesitated to post this video due to its graphic nature. After watching the video on CNN, The Today Show, and the BBC we felt compelled to keep the video circulating.

The video shows three young girls in a car. The driver is sending a text message when she gets in a major accident including several other cars. The girl is seriously hurt, and her friends and another driver are killed.

The PSA is being shown to high school students in England, to show the serious and sometimes deadly results of using a cell phone while driving.